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Marketing

Rhonda, Do I Really Need A Mission Statement? OMG

Look, we all know Mission Statements can be a joke. I knew a man who invented a generic mission statement good for any company. The Doers: “Doing What We Do.” The truth is, however, that having a Mission Statement is [...]

Rhonda, Do I Really Need A Mission Statement? OMG2018-05-09T01:08:22+00:00

3 Key Building Blocks For Visual Branding

Recently we examined the need for branding your business. One of the most effective ways to do that is through visual branding. Visual branding uses design elements to reflect your company’s personality and connect with followers. All successful social [...]

3 Key Building Blocks For Visual Branding2018-05-02T19:46:47+00:00

The Importance Of Branding: Part 2 (Brand Strategy)

In a previous post, The Importance Of Branding: Part 1, defined branding and discussed its importance to marketers - brand strategy. Now let’s outline what you need to do to establish and maintain a successful brand. The first step [...]

The Importance Of Branding: Part 2 (Brand Strategy)2018-05-19T02:20:22+00:00

Sparketing: Marketing That Lights Their Fire

Few disciplines create more words – or add meanings to existing ones – than social media. Blog, website, tweet, post, like, avatar, bookmark, tag, hashtag, lifecasting, link, troll, klout, podcast, mashup, meme, etc. I’m adding a new one to [...]

Sparketing: Marketing That Lights Their Fire2018-04-24T02:37:44+00:00