When potential customers search online, do they find you? Or do they find your competitors?
We believe that behind every search is a person. So why do so many SEO firms concentrate more on what Google is doing than on what people want?
If we spend as much time understanding people as we understand Google, you will win. Since manipulating Google is temporary, we prefer spending our time understanding your audience.
At our firm in Philadelphia, we know this is a lifeline to the success of your business. We ensure that your site, content, and assets are found. Now this doesn’t mean being #1 is our top priority, it means that getting ROI on your SEO investment is.
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Everything starts with people. If you don’t understand your audience, then how can you give them the experience they want? We focus on your customer to discover their needs and motivations to determine how best to position your brand. You need to solve their problems. We’ll understand your audience (maybe) better than you.
So, how do people search for your brand? How do they engage with your site? We define the search experience your customer undergoes from top of the funnel to bottom. Whether it’s figuring out where they hang out online, what resources they come across, or what mix of content they prefer, we’ll map out your audience’s search experiences before defining how to impact them.
Understanding your customer’s desired experience helps us to develop content and SEO strategies to address the questions people ask by providing valuable answers. Also, we review where your website may be letting people down, either by boring content, poor user experience, or technical issues. From writing content that matters, our strategy will help ensure that every person who needs to find your business does.
Knowing which strategies to implement, we will make plans and timelines—taking goals, priorities, and industry trends into account. We don’t sit back letting SEO strategies run their course. We’re always optimizing, ensuring that our efforts are not only reaching your audience but affecting your bottom line.
We only consider SEO successful if you’re successful, and our in-depth analysis ensures success for all.
Our SEO marketing agency in Philadelphia is ready to increase your online presence. Contact us today, and we’ll get started on your campaign and create an SEO package for your business.
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Let us get you on the right track so you can to reach your business goals.