Search Engine Optimization
Search Engine Optimization
Behind every search, there is a person.
But so many SEO firms focus more on what Google is doing than on what people want. You must understand why people are searching in the first place.
Serkes Marketing’s core belief is if we spend as much time understanding your audience as we know Google, you will win. Manipulating Google is temporary, so we prefer spending our time knowing your audience instead.
Ask yourself, when you’re looking for a product or service how do you find it?
Statistics show more than 80% of consumers do an online search before making a purchase or taking action. Also, 75% of users find what they are looking for on the first page of Google. If you’re a business trying to get discovered, being on page one of Google is essential.
Everything starts with people. If you don’t understand your audience, then how can you give them the experience they want? We focus on your customer to discover their needs and motivations to determine how best to position your brand. You need to solve their problems. We’ll understand your audience (maybe) better than you.
So, how do people search for your brand? How do they engage with your site? We define the search experience your customer undergoes from top of the funnel to bottom. Whether it’s figuring out where they hang out online, what resources they come across, or what mix of content they prefer, we’ll map out your audience’s search experiences before defining how to impact them.
Understanding your customer’s desired experience helps us to develop content and SEO strategies to address the questions people ask by providing valuable answers. Also, we review where your website may be letting people down, either by boring content, poor user experience, or technical issues. From writing content that matters, our strategy will help ensure that every person who needs to find your business does.
Knowing which strategies to implement, we will make plans and timelines—taking goals, priorities, and industry trends into account. We don’t sit back letting SEO strategies run their course. We’re always optimizing, ensuring that our efforts are not only reaching your audience but affecting your bottom line.
We only consider SEO successful if you’re successful, and our in-depth analysis ensures success for all.
Our SEO marketing agency in Philadelphia is ready to increase your online presence. Contact us today, and we’ll get started on your campaign and create an SEO package for your business.
Work with us.
Grow your business.
We can help you create easy, effective, and economical marketing.
Let us get you on the right track so you can to reach your business goals.